AI Lead Qualification

Conversations That Actually Qualify

Synapsa doesn't score your leads from a distance. It runs real discovery conversations—surfacing pain, urgency, and fit—so your reps walk into meetings with context they can close on.

AI Lead Qualification

Tired of wasting meetings on unqualified leads (while missing great ones who got scored wrong)?

Which of these happens to your team?

Click all that apply. We won't judge!

Every scenario you selected is a deal that stalled, or a buyer you lost.

73% of B2B leads aren't ready to buy when first captured
higher close rates with discovery-qualified leads

It's not that your leads are bad. It's that forms and scores can't ask the questions that matter.

The Solution

Qualify Through Conversations and Forms

Sam - AI Revenue Agent
Meet Your AI Revenue Agent

Real Discovery, Not Data Extraction

Uncovers pain, urgency, timeline, and authority through natural conversation. Captures nuance forms miss: "We're evaluating in Q2" vs. "Just researching."

Forms That Actually Qualify

Embed smart forms that adapt based on what you already know. Collect structured data when you need it—without starting from scratch every time.

Nurture the Rest, Don't Lose Them

Not every lead is ready now. Synapsa identifies early-stage buyers and keeps them engaged—so they come back when timing is right.

Sales Gets Context, Not Just a Score

Every qualified lead comes with conversation history, stated needs, and buying signals. Reps walk into meetings knowing exactly what to say.

No-Code Configuration

Your Playbook, Automated by Synapsa

No flowcharts, no dev time, no ops backlog. Just set your objectives, preview the conversations, and launch. The AI trains itself on your playbook and does the work.

Conversation Objectives

Objective #1: Determine their current show rates
Objective #2: Gather information about their lead volume
Objective #3: Offer demo call
Testing
AI Assistant Preview
Hey John, hope you're having a good one!

Quick question: what are your current show rates looking like? Curious to see if there's anything we can help with or if you're already crushing it.

Thanks!
10:42 AM
We're at a low 50%.
10:45 AM
Thanks for letting me know, John! We should be able to help you bring those rates up.

About how many sales meetings are you booking each month right now?
10:46 AM

Press Enter to send

How Synapsa Qualifies Like Your Best Rep

01

Prompt Your AI to Qualify Like Your Best Rep

Go beyond firmographics—equip your AI to uncover real buying intent. Qualify for urgency, budget, fit, decision authority, and deal drivers.

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Prompt Your AI to Qualify Like Your Best Rep
02

Qualify Through Natural Conversations (and Forms)

Your AI engages leads over webchat, email, and text message, and uses your brand tone to naturally achieve each objective without rigid workflows.

2
Qualify Through Natural Conversations (and Forms)
03

Answer Questions and Handle Objections

Your AI agent is trained on your exact playbooks and knowledge documents to provide helpful nurture information throughout the conversation.

3
Answer Questions and Handle Objections
04

Route to Perfect Next Steps Instantly

Each qualified lead automatically routes to the appropriate next step based on qualification data—whether that's a meeting, a nurture sequence, or a self-serve path.

4
Route to Perfect Next Steps Instantly

Ready to qualify smarter?

Book A Demo
The CQL Difference

The Conversationally Qualified Lead

There's a difference between a lead and a qualified lead. And there's a bigger difference between a scored lead and a conversationally qualified one.

What a form gives you
Company: SaaS
"Our no-show rate is killing our pipeline."
Size: 200 employees
"We need a fix within 90 days."
Title: VP Sales
"We're evaluating Competitor X."
Interest: Checked box
"Budget is $50-80K, already approved."
Source: Website
"I own vendor decisions, report to CRO."

A CQL isn't just data. It's a buyer who has told you—in their own words—what they're struggling with, why it matters, and what they're looking for. That's the context your reps need to close.

CQLs improve the experience for both sides. Buyers prefer companies that understand their situation before pushing a solution. Sellers prefer motivated buyers who are ready to solve their problems faster. Conversational qualification makes both happen.
Better Leads Qualified before the meeting
" Just because someone enjoys our content and fills out a form it doesn't mean they are a great fit for us or ready to move forward directly into a buying conversation. We use Synapsa to start a conversation and qualify specific details before booking a live meeting.

Integrates Seamlessly

Your AI agent plugs into the platforms you already rely on in just a few clicks.

Book A Demo
iMessage
Synapsa
Google
Outlook

Hubspot

Two-way sync to qualify leads, trigger workflows, and book meetings directly in HubSpot.

Salesforce

Qualify leads, update records, and book meetings without leaving Salesforce.

Zapier

Trigger custom workflows or actions via 5,000+ tools - no code required.

Microsoft Outlook

Microsoft Outlook

Send emails, route leads, and book meetings. Teams integration included.

Google Suite

Google Suite

Integrates with Gmail, Calendar, and Google Meet for seamless booking and updates.

Zoom

Create, update, and manage Zoom meetings with automatic links and reminders.

Text Message

Text Message

AI engages and books meetings via SMS - fully integrated with your calendar.

Webchat

Synapsa powers the full webchat UI - no extra tooling or design required.

API Webhook

Your AI can be triggered from any API webhook.

Turn Every Lead Into a CQL

Synapsa turns every inbound lead into a Conversationally Qualified Lead—with the pain, urgency, and context your team needs to close. See how it works for your business.