Instantly Route Every Lead to the Right Rep (or Next Step)

The moment a lead qualifies, Synapsa instantly routes them to the right rep—based on territory, team, product line, deal size, or custom logic—so you never lose momentum. Closers get sales-ready leads while others go to on-demand demos, nurture, or self-serve.

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AI webchat, email, SMS

When Routing Lags Everyone Loses

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Rigid Routing Logic Create Bad Buyer Experiences by Limiting Timeslots

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Unfair Distribution Creates Team Friction

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Mismatched Assignments Lower Close Rates

Instantly Match Leads to the Best Rep—by Fit, Intent, and Availability.

So both buyers and sellers get quick, quality meetings that move the process forward.
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Faster Speed-to-Meeting

Instantly route and book qualified leads with the right rep—before competitors even respond.

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Route Leads to the Right Next Step—Not Just the Next Rep

Some leads need closers. Some need SDRs. Some aren’t ready at all. Your AI adapts in real time—no more generic routing.

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Maximize Buyer Options and Rep Fairness

Show maximum time slot by intelligently combining all qualified reps' calendars—while still prioritizing even distribution.

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Honor Rep Ownership With Smart CRM Matching

Automatically match leads to the right rep based on existing CRM account ownership—preserving relationships, territory rules, and deal momentum.

tyler
JOINED 3 MONTHS Ago
5.0
"Our industry is extremely competitive and speed to lead is everything. Our AI reaches out to leads in seconds, quickly confirms meeting intent, and then books them with the proper team member who can move them forward in the sales cycle."
Tyler Simmonds
Director of Growth, Windermere Real Estate
How it Works

Smart Lead Routing That Optimizes Every Buyer Journey

01

Sync Your CRM to Respect Account Ownership

When your CRM is synced, your AI can honor existing ownership by automatically detecting if a lead is already tied to an account—and route it to the assigned rep, CSM, or AE.

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CRM integrations
02

Prompt the Right Routing Logic for New Leads

Your team can prompt routing rules based on qualification—intent, fit, product line, territory, or stage simply by describing the correct process.

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Advanced Lead Distribution Maximizes Availability and Fairness

Whether you want a standard round robin, rotating first available, ranked ordering, group availability, or even events with multiple attendees, Synapsa has you covered with a variety of distribution types.

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04

Routing via Forms, Conversations, or Both

Synapsa is the only platform that gives you BOTH AI-powered, multi-channel, conversational routing AND branded forms that can be configured with routing and distribution logic out of the box.

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Integrations

Works with Your Stack.

Your AI agent plugs into the platforms you already rely on—in just a few clicks.

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HubSpot
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Salesforce
Apple iMessage
HubSpot
Hubspot

Two-way sync to qualify leads, trigger workflows, and book meetings directly in HubSpot.

Salesforce
Salesforce

Qualify leads, update records, and book meetings without leaving Salesforce.

Zapier

Trigger custom workflows or actions via 5,000+ tools - no code required.

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Microsoft Outlook

Send emails, route leads, and book meetings. Teams integration included.

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Google Suite

Integrates with Gmail, Calendar, and Google Meet for seamless booking and updates.

Zoom
Zoom

Create, update, and manage Zoom meetings with automatic links and reminders.

Apple iMessage
Text Message

AI engages and books meetings via SMS - fully integrated with your calendar.

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Webchat

Synapsa powers the full webchat UI - no extra tooling or design required.

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API Webhook

Your AI can be triggered from any API webhook.

Copyright 2025, Synapsa AI