Buyer 360 is the Buyer 360 tab in Synapsa, a unified view that shows every interaction your buyer has had across webchat, email, form fills, and meetings in one panel. Reps can see a lead's status, AI score, qualification data, and conversation history before every call.

How does Buyer 360 pull qualification data?

Buyer 360 uses Synapsa's Meeting Intelligence to extract structured qualification data from every conversation, including webchat transcripts, meeting recordings, and form submissions. It surfaces pain points, timeline, budget, decision maker, current solution, key concerns, and competitive intel automatically.

Does Buyer 360 sync with my CRM?

Yes. If you have a CRM connected in Settings, qualification fields sync back to your CRM contact record automatically. Supported CRMs include HubSpot, Salesforce, Pipedrive, and Close.

How is AI scoring calculated?

Synapsa scores each lead High, Medium, or Low based on how well they match the Ideal Customer Profile you configured during onboarding. The AI evaluates signals from conversations, form inputs, behavioral data, and Exa enrichment, and generates a rationale explaining the score.

Where do leads in Buyer 360 come from?

Leads enter Buyer 360 through four sources: visitor identification (anonymous website visitors matched to known contacts), workflow engagement (webchat, email, and SMS), form submissions, and meeting attendance.

Product Update

Introducing Buyer 360: Complete Buyer Context Before Every Call

Maddie Bell April 8, 2026

6 min read

Most pipeline loss does not happen because buyers lose interest.

It happens in the moments between conversations.

As of today, Synapsa customers have access to Buyer 360, a unified view of every buyer interaction, surfaced before every call. Your rep had a great chat with this buyer three weeks ago. The buyer mentioned they’re evaluating two competitors, their contract renews in Q3, and their head of finance has final sign-off. All of that ended up in a webchat transcript that nobody read before the next call.

So the rep asks again. The buyer repeats themselves. The rep catches up for the first ten minutes while the buyer mentally checks out.

None of this is a rep failure. It is what happens when buyer context lives in five different places and nobody has time to connect them. Synapsa is a pipeline conversion platform, and Buyer 360 is how we eliminate that gap.

The Problem Buyer 360 Solves

A buyer does not move through your funnel in a straight line. They visit the pricing page, start a webchat conversation, fill out a form two weeks later, attend a demo, go quiet, then resurface with specific questions about security and procurement.

Every one of those interactions produces context. Pain points. Objections. Budget signals. Timeline constraints. Competitive intelligence.

Before Buyer 360, that context was scattered. Webchat logs here. Meeting notes there. Form data in a CRM field someone remembered to fill in. Your reps were walking into calls with a fraction of the picture, and it showed.

Buyer 360 collapses all of it into one panel, visible before the call starts.

What Shipped

Buyer 360 lives in the Buyer 360 tab, the operational center of Synapsa’s pipeline view. It gives every person on your revenue team a complete view of every lead: where they are in the funnel, how the AI has scored them, and what every conversation produced.

Here is what your reps can do with it.

Find Any Lead in Seconds

The Buyer 360 tab opens with your full pipeline. Four metric cards at the top show pipeline-wide counts across the funnel: Identified, Engaged, Responded, and Booked.

Seven status filters let you drill down instantly. Click Qualified to see only leads the AI has confirmed as a fit. Click Booked to see who has a meeting coming. Click Followed-Up to see who is in the post-meeting stage.

Full-text search filters by name, company, title, or email within whatever status is active. If you are looking for a specific account, you get there in two keystrokes.

The Full Buyer Picture, One Click Away

Click any lead row and a detail panel slides in from the right.

At the top: contact information, status, AI score, and lead source (where Synapsa first identified this person).

If there is an upcoming meeting, it shows as a calendar card with the date, meeting title, and video link. One click to join.

Below that: an AI-generated summary of the lead’s situation. Not a transcript dump. A concise paragraph that reads the way a well-prepped colleague would brief you before a call: here is who they are, what they told us, what they need, and what is still open.

The Ask AI input lets your rep go deeper. Type “Prep me for the call” and get a personalized brief. Type “Key objections” and surface what the buyer has pushed back on across every conversation. Type “Draft follow-up email” and get a first draft.

Below the summary: qualification fields extracted from every conversation the buyer has had with Synapsa.

Field	What It Captures
Pain Points	What is not working in their current process
Timeline	Go-live targets, contract renewal dates, urgency signals
Budget	Numbers mentioned, pricing reactions, finance involvement
Decision Maker	Who signs off, approval chains, internal champions
Current Solution	What tools and vendors they are using now
Key Concerns	Objections, implementation fears, integration worries
Competitive Intel	Other vendors being evaluated, prior experiences

Each field carries a confidence level: Confirmed (the buyer stated it explicitly), Stated (they mentioned it with less precision), or Observed (inferred from behavior or context). If the AI found no signal for a field, it shows “No mention” so reps know the gap, not silence.

Past conversations (webchat logs, meeting notes, and form submissions) are all accessible in the same panel. Expandable. Readable in context.

Work the Leads Most Likely to Close

Every lead in Buyer 360 carries an AI score: High, Medium, or Low.

The score is calculated by comparing everything Synapsa knows about this lead against your Ideal Customer Profile. Company size, industry, title, budget signals, behavioral patterns, tech stack, recent activity. The AI evaluates all of it and produces a score with a rationale.

The rationale is not a black box. It tells the rep specifically why the lead scored the way it did. “Acme Corp is a 200-person B2B SaaS company matching your target size and industry. VP Marketing title aligns with your decision-maker profile. Budget of $40-60K exceeds your floor. Current stack includes tools that signal compatibility.”

The Leads table sorts by last activity by default, but reps can sort by score to surface the highest-priority leads first. The AI does the triage. The rep closes.

How to Get Started

If you are an existing Synapsa customer:

Open Buyer 360 in the sidebar under Buyer 360. Your leads are already there, flowing in from your active AI lead engagement workflows, form submissions, visitor identification, and meetings.

If your ICP is not yet configured, go to Settings now and set it up. Without an ICP, every lead defaults to Medium and the scoring signal is flat. Configuring your ICP takes about ten minutes and immediately changes how useful the prioritization is.

If you have a CRM connected, qualification fields will sync back automatically.

If you are new to Synapsa:

Buyer 360 is part of the full pipeline conversion platform. Book a demo to see it in action with your own buyer data.

Every conversation your buyer has had matters. Buyer 360 makes sure your reps know it before the call starts.