Maddie Bell.
Still curious.

I’ve always cared about
what makes the work good.

Before founding Synapsa, I led brands at Procter & Gamble. Today, I’m building an AI company. The work has changed. My interest in the people and thinking behind it hasn’t.

I started The Multiplier because I wanted to explore what happens when technology gives our best thinking more room to work. The strategy that actually shapes the campaign. The judgment that knows when something is right. The idea that deserves more than the time left over.

Along the way, some of that thinking became a product. That work now lives at Synapsa. This space is coming back to what I want it to be: a place to write, ask better questions, and share a point of view.

More of what makes us human.
That’s the part I’m interested in.

Expect essays and observations on brand, AI, leadership, and the craft of building. Sometimes practical. Sometimes a question I haven’t finished answering. Always something I think is worth thinking about.

Mike Bell, my cofounder and Synapsa’s CTO, and I write The Multiplier together. We bring our experience in brand, business, and engineering to help you build and deploy better AI systems. Meet Mike ↗

I’m glad you’re here.