How Synapsa Delivered +$600K in Pipeline for SalesLeap with Faster Speed-to-Lead

SalesLeap, a B2B revenue operations platform, faced a common but costly problem: leads were arriving at all hours—early mornings, late nights, and weekends—when their SDR team wasn't available to respond. The result was slow speed-to-lead, missed opportunities, and significant manual scheduling overhead. Synapsa changed everything.

The Challenge: Off-Hours Leads and Manual Scheduling Bottlenecks

Before Synapsa, SalesLeap's go-to-market team struggled with several interconnected problems:

• Off-hours lead arrivals: Many high-intent prospects were filling out demo forms during early morning, late night, and weekend hours when no one was available to respond
• Slow speed-to-lead: By the time SDRs got to leads the next business day, momentum had been lost and competitors had often already engaged
• Manual scheduling bottlenecks: SDRs were spending significant time on back-and-forth email chains just to book a single meeting
• Poor lead qualification: Form submissions often contained inaccurate or incomplete information, leading to wasted meeting slots with unqualified prospects

Chad Jackson, VP of Marketing at SalesLeap, knew they needed a solution that could engage leads instantly—regardless of when they came in—while also qualifying them before passing to sales.

The Solution: AI-Driven Engagement and Intelligent Booking

SalesLeap implemented Synapsa's AI sales agent to handle inbound lead engagement across their demo request flow. The solution included:

• Instant AI engagement: When a lead submits a demo request, Synapsa immediately initiates a conversational follow-up via email, asking qualifying questions and proposing meeting times
• Conversational qualification: The AI confirms key details like company size, use case, and timeline—information that was often missing or inaccurate on forms
• Automated scheduling: Once qualified, the AI handles all booking logistics including time zone coordination, calendar availability, and sending calendar invites
• Smart rescheduling: When prospects need to move meetings, Synapsa automatically handles rescheduling without SDR involvement
• Lead filtering: The AI identifies and filters out low-intent or unqualified prospects before they consume sales team time

"This system is amazing!"

— A SalesLeap lead, mistaking the AI for a human representative

The Results: $600K Pipeline and 37+ Hours Saved

Over six months, Synapsa delivered measurable impact across SalesLeap's pipeline:

• $600,000 in estimated pipeline value: Generated from meetings booked through AI engagement
• 22 qualified meetings booked: All scheduled without SDR involvement in the initial outreach
• 9-10 meetings rescheduled automatically: Prospects who needed to move their meetings were handled seamlessly by the AI
• 37+ hours of SDR time saved: Time that would have been spent on manual scheduling, follow-ups, and calendar coordination

The solution also freed up SDR Joslyn from manual calendar management, allowing her to focus on higher-value activities like closing deals and building relationships with engaged prospects.

Key Takeaways for Revenue Leaders

SalesLeap's success with Synapsa illustrates several important lessons for B2B revenue teams:

1. Speed-to-lead matters at all hours: Prospects don't stop converting just because your team is offline. AI can bridge the gap.
2. Qualification before booking improves meeting quality: By validating lead information conversationally, you reduce no-shows and wasted slots.
3. Rescheduling is inevitable—automate it: Nearly half of meetings needed to be moved. Having AI handle this preserves the opportunity without consuming rep time.
4. SDRs should focus on closing, not coordinating: When AI handles the logistics, your team can focus on what humans do best—building relationships and closing deals.

Ready to see similar results for your team? Book a demo to learn how Synapsa can accelerate your pipeline.